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The transaction should be completed in January, once the remaining conditions have been fulfilled.
White Label (WLD) was started in 2003 by Ross Williams, founder and managing director of web design agency Rawnet.
WLD was started as a means to maximise revenue from online dating by applying the ‘white label’ concept to dating platforms.
Most generated revenue through a subscription model – typically members will sign up for free, but be charged if they would like to connect to someone’s profile.
Others are entirely free to join and use, but make money through advertising – though this model’s popularity is waning due to the lack of reliability of cashflow.
White Label (WLD) is an online dating platform provider.