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If there is a single concept that is the driver of much of the Internet's growth over the past decade – not to mention nearly all of Google's annual revenue of billion – it is the concept of keywords.
Keywords are what we type in when we are searching for products, services, and answers on the search engines, an act that Americans performed 15.5 billion times in April 2010 according to Com Score, the web research firm.
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For example, you got 40 clicks and your estimated earning was $0.77! You might have noticed that Adsense shows Ads according to post contents mostly. Sometimes you will earn $3 for a click where sometimes they won’t pay you $3 for 50 clicks. As I said Ads are showing according to your content’s keywords, if you have high paying keywords in your post you will get high PPC (Pay Per Click). High Paying Keyword is the keyword that has high CPC for which advertisers (Adwords) are bidding for.
Specifically, we can say, Ads are related with post’s keywords. Having high paying kewyword mean more PPC income for publishers (Adsense).
This article explains how keywords work, where your ads will show, and how much they cost.
If you sell frisbees, you can add "buy frisbee" as a keyword in your Ad Words campaign.
Companies optimize their webpages for search by assigning keywords to those pages.