The UK-based dating brand also revealed that conversion rates have increased 63% year on year.Speaking about this growth, the founder & CEO of Venntro, Ross Williams, said: “Consumers will pay for online dating; the successful transition of from a free site to a paid site proves that.
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“The userbase is one of the most engaged in our entire portfolio – it’s a testament to our product team that users are willing to pay for a service we previously delivered for free.” The team also revealed that its new Instagram-based “meaningful” mobile product Jiko has just hit the 1m swipe milestone.
This was hit on 20th April this year, just two months after its official launch in February.
Venntro says its “successful transition” of dating product to a paid site has pushed its new dating division’s EBITDA up by 279%.