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Sign up is free, but users must pay if they wish to interact with other singles.
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“The Match Group gains very sizable key strategic assets and very effectively cements its position as market leader.” The industry is worth around $2.4 billion in the U.
S., with revenue split between advertising and subscription services, according to research firm IBISWorld, and it records 5% annual growth.
Most services also encourage members to add photos or videos to their profile.
Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact.
In other words, that person looking for a relationship on e Harmony or may also be appearing on Tinder or Grindr, a location-based app for gay men, looking for something more casual.