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After all, after each swipe, you're prompted with a message to "Keep playing?" So we continue to swipe with the hopes of finding a match worthy of introducing to your friends and family, but weeding out those who want to hookup and those who want love is confusing.
The guys are swiping right to hook up and it's all just a game. The problem is, some women are hooking up with hopes to change the mindset of the guy they've just slept with.
In the story, it's reported that 100 million people are using mobile apps, with about 50 million on Tinder. Maybe they'll think of them as marriage or relationship material, or maybe they'll be swiping right while you're putting your clothes back on.
Woo was founded by U2opia Mobile in 2010 and was launched in July, 2014 by Sumesh Menon and Ankit Nautiyal.
Woo is the destination for young people to meet, connect & exchange ideas in multiple markets.
Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.