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It also turned away another web-based company, Jesus Hates Obama.com, a satirical site that caters to conservatives and sells novelty merchandise.
slideshow: Ads too hot for the Super Bowl Little-known companies sometimes devote their entire marketing budgets to buying one Super Bowl spot in the hopes of making a big splash.
TOO GAY FOR FRITO-LAYIn 2011, Doritos' annual "Crash the Super Bowl" contest got a little too gay for Frito-Lay.
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As the most-watched television event of the year — 2010's game drew 106 million viewers, making it the top-rated telecast ever — the broadcaster of the Super Bowl can command the highest advertising rates (this year estimated at $2.8 million to $3 million per spot).
This year, there have already been two such rejections. 6 contest between the Green Bay Packers and the Pittsburgh Steelers, turned down a spot advertising Ashley Madison.com, a dating site for married people looking to commit adultery.
And finally: Doesn't the Super Bowl feature a lot of gigantically muscled men hugging each other and slapping each other's butts? And finally, 2: If the Mancrunch ad had aired, it wouldn't have been the first gay kiss to air in the big game.
That honor belongs to a Snickers spot, which showed two men locking lips over a chocolate bar in 2007.
But for every one that does that, there's another that submits a blatantly over-the-top piece of creative for review with no real expectation of getting it accepted.