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Built-in churn Churn sucks, and the better your dating product works, the more your customers will churn*.
Every churned customer is a new customer you’ll have to acquire just to get back to even.
Match Group, the biggest digital romance service, is out to prove it's the one.
The 20-year-old company is spinning out of IAC/Interactive Corp and is slated to debut Thursday on the Nasdaq under ticker symbol MTCH.
While Match has more than twice the market share of its biggest competitor and has bulked up through acquisitions, the dating market has failed to excite Internet investors, who have poured money into search, social networking and e-commerce. dating services businesses will generate a total of just $2.4 billion in revenue this year, according to IBISWorld. Despite carrying the ticker symbol LOV, Spark has been pummeled, losing more than half its value since mid-2013 and seeing its market capitalization sink below $100 million.
One reason: When a dating site makes a user happy, that person ceases to be a paying customer, at least for a while. Spark Networks, which owns and Christian Mingle.com, has been the lone public market option for U. Match is seeking a valuation of close to $3 billion.
Most of that $12.3 million is a result of an introduction online on Angel List, followed by a subsequent face-to-face meeting or at least live call: a fairly traditional and only slightly technology-augmented process.